Making and selling jewelry successfully takes a bit of work, but it’s definitely the kind of venture that can bring in good results if you put in the work needed. If you have been thinking of how to start a jewelry business online, you’ve come to the right place. You can sell jewelry online from home by focusing on the types of designs that are trending at the moment. We’ll teach you how to sell jewelry online successfully in today’s blog post.
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Finding your niche
The first thing you should do before production is to find out what people are actually interested in at the moment. There are several ways to accomplish this:
Research what people are talking about on forums and social media.
Facebook, Instagram, and Twitter are good places to source what types of jewelry are popular today. You don’t have to produce fine jewelry if you don’t have the capacity, but at least you would know designs people are drawing in buyers. Using that information, you can shape your own creations to fit the needs of people.
Use Google Trends and other AI-guided applications on the Web to find out what people are searching for.
Each season is different, just like in fashion, and knowing what to release ahead of time by studying the trends will allow you to get ahead of the game.
With your knowledge of jewelry, you can also create a trend of your own.
Some jewelry makers are excellent in creating trends because they have a broad understanding of fashion and accessories, and they know how to use previous trends to ignite new ones. If you happen to have this level of passion and knowledge of your jewelry niche, we won’t be surprised if you are able to start a jewelry trend of your own.
Getting inspiration from the pros
No one starts from scratch in the jewelry making business. There are standards in place, and lots of people have been there before you. However, this does not mean that you won’t be able to make it on your own. In fact, the wealth of knowledge that’s now available for everyone to study should help inspire you in terms of your designs. You can head over to Pinterest and similar platforms and create your own specific mood boards. Alternatively, you can also physically create samples and play around with the raw materials that you have at home.
Another great place to get inspiration from is fashion and jewelry blogs, where people are all about fashion and the trendiest styles this season. For aesthetic reference, it would be best to take inspiration from the different domains that continually inspire style and fashion like nature, travel, and the like.
What you are looking for essentially is a way to incorporate the beauty of culture and the world at large into what you are creating. There is always inspiration around you – you just have to identify these sources of inspiration and do your best in creating innovative and trend jewelry.
How to brand your business
Branding your business is a huge step in making your dreams come true. There are several ways to actually sell your products online. The most basic way is to list them on websites like eBay, where eBay takes only a small percentage of your sales. You can easily work from home, your listings will definitely be flexible (you can take them down any time), and as long as you have a PayPal account, you can get paid easily.
In recent years, however, there has been a big move toward other e-commerce platforms that people are using more frequently. There’s Shopify, for example, which is excellent for low-end operations. It is perfectly fine, to begin with, websites like Shopify. On the branding side, you will need to create your own logo using an online logo maker perhaps, or you can hire a designer to build one for you.
Assuming that you want the whole package for a grand launch of your business, we recommend that you get a designer and programmer. The designer will take care of the logos and other thematic content for your website, and the programmer/coder will take care of the website for you.
Take note that it is a good business practice to engage customers through multiple social media channels, so it’s important to get your name out on Facebook, Pinterest, Instagram, and all the other popular social media channels to let people know that your business is up and running.
Core branding revolves not just around the look of your jewelry, but also your vision, mission, and business values. For example, some jewelry makers put ethical sourcing of materials at the core of their branding.
This means they don’t source from conflict territories, and they make sure that the sources of their materials are treating their workers well. While the core of the branding does not deal with aesthetic concerns, it still deals with the driving force of the business, which is just as important to consumers. Branding is everything because there’s competition, and you need to differentiate yourself from all the others who are essentially building the same products for the larger market.
Designing your products
While you can definitely create jewelry manually with just your creativity and set of tools, there are two other technologies that can help you create the best pieces of jewelry for your business.
The first one is 2D or 3D design software. Software like Photoshop and Drawplus are great for designing jewelry, and with a bit of elbow grease, you can teach yourself how to use them. There are countless video tutorials on YouTube from experts who have simplified the process for beginners.
The second option is to use software specifically designed to help creators with jewelry design. Matrix, JewelCAD, and similar programs are fine-tuned for jewelry creation and are more focused in terms of features.